Thank you for visiting zigzag.dog (“Website”). This cookie notice applies to the Website, any website or branded pages on third party platforms (e.g. YouTube and Facebook) and applications accessed or used through such websites or platforms which are operated by or on behalf of Petcare Services Ltd. (“Zigzag Site”).

By using a Zigzag Site, you are consenting to our use of cookies and other tracking technology in accordance with this notice. If you do not agree to our use of cookies and other tracking technology in this way, you should set your browser settings accordingly or not use the Zigzag Site. If you disable cookies that we use, this may impact your user experience while on the Zigzag Site. You can manage your consent here.

When using a mobile device to connect to the internet, you should also refer to the privacy notice of the specific App you are using to understand its specific data collection practices.

1. What are cookies?

Cookies are small text files that are placed on your computer, mobile or tablet by websites and mobile applications that you visit. Cookies are then sent back to the originating website on each subsequent visit, or to another website that recognises that cookie. They are widely used in order to make websites work, or work more efficiently, as well as to provide information to the owners of the website. See below for details on what information is collected by cookies and we use that information.

We use the term "cookies" throughout this notice to also cover all similar technologies, including pixel tags, SDK web beacons and log files.

2. How and why do we use Cookies?

We use cookies to improve the use and functionality of Zigzag Sites and to gain better understanding of how visitors use Zigzag Sites and the tools and services offered on it. Cookies help us tailor Zigzag Sites to your personal needs, to improve its user-friendliness, gain customer satisfaction feedback and to communicate to you elsewhere on the internet.

4. What types of cookies are used on Zigzag Sites?

We use the following types of cookies on Zigzag Sites:

1. Strictly necessary cookies
   • Livespan: as long as necessary
   • These cookies are necessary for the functioning of the Zigzag Sites and cannot be switched off in our systems. They enable you to navigate around the Zigzag Sites and use our features.
2. Site functionality cookies
   • Lifespan: As long as necessary
   • These cookies enable the Zigzag Sites to provide enhanced functionality, such as registration, logging in and product favourites. If you disable these cookies certain parts of the website will not function for you, for example, adding items to your basket, proceeding to checkout.
3. Site analytics cookies
   • Lifespan: 90 days
   • These cookies allow us to measure and analyse how you use our websites, apps and mobile platforms, to improve both its functionality and your experience.
4. Customer preference cookies
   • Lifespan: 90 days
   • When you are browsing on our sites, these cookies will remember your preferences (like your language or location), and other information you choose to provide to us, so we can help tailor your experience and make it more relevant and personal to you.
5. Advertising or targeting cookies
   • Lifespan: 90 days
   • These cookies are used to deliver ads relevant to you. They also limit the number of times that you see an ad and help us measure the effectiveness of our marketing campaigns. We may also use the information obtained via these cookies to serve you with advertising that may be of interest to you based on your past online behaviour on our sites or on third party sites. We may share this information with other parties, including our partners.
6. Social media cookies
   • Lifespan: 90 days
   • These cookies are used when you share information using a social media sharing button on a Zigzag Site. The social network will record that you have done this. This information may be linked to targeting/advertising activities

2. Other similar technologies

Zigzag Sites also make use of other tracking technologies which help us to tailor Zigzag Sites to your personal needs.

IP addresses

An IP address is a number that is used by computers on the network to identify your computer every time you log on to the Internet. We may record IP Addresses for the following purposes: (i) troubleshoot technical concerns, (ii) maintain website safety and security (iii) better understand how our websites are utilized, and (iv) to better tailor content to your needs depending on the country you are in.

Log Files

We (or a third party on our behalf) may collect information in the form of logs files that record website activity and gather statistics about a user’s browsing habits. These entries are generated anonymously, and help us gather (among other things) (i) a user’s browser type and operating system, (ii) information about a user’s session (such as the URL they came from, the date and time they visited our website, and which pages they've viewed on our website and for how long), and, (iii) other similar navigational or click-stream data.

Web Beacons

We may use web beacons (or clear GIFs) on the Zigzag Sites. Web beacons (also known as “web bugs”) are small strings of code that provide a method of delivering a graphic image on a web page for the purpose of transferring data back to us. The information collected via web beacons may include information about how a user responds to an email campaign (e.g. the time the email is opened, where does the user link to from the email, etc.). We use web beacon information for a variety of purposes, including, site traffic reporting, unique visitor counts, advertising and email auditing and reporting, and personalization.

5. Manage your cookies/ preferences

You may access and change your cookie preferences at any time by using the cookie banner displayed when you first connect to the Zigzag Sites or by clicking on the Cookie & Ad Settings part at the bottom of the screen. You do not need to have cookies on to use or navigate through many parts of Zigzag Sites although you may not have access to all the features on Zigzag Sites if you do so.

6. Notice Update

We reserve the right to make any changes and corrections to this Notice. Please refer to this page from time to time to review these and new additional information. We will place updates on Zigzag Sites and, where appropriate, we will notify of any changes by email.

7. Privacy Policy

For more information on how your data is used (including details about the data controller), please see our Privacy Policy.