Expert Backing from Leading Training & Behaviour Organisations
Whilst we at Zigzag think we have a pretty pawfect training app, it means even more to us, knowing that other professional organisations also think we are totally Pawesome.
Read on to see why they enjoy working with us, and why their trainers and behaviourists love to recommend Zigzag to all their puppy parents.
Niki Tudge,
Founder & President of PPG
Zigzag’s company’s ethics and philosophy reflect those of the Pet Professional Guild, so it was a very easy decision to align the two organizations. As is the goal of PPG, the Zigzag Puppy Training App educates pet owners on the value of effective science-based training, teaching pet parents how to build a healthy bond with their new family member by keeping the pup’s needs front and centre.
The Pet Professional Guild offers a free membership to pet owners because we see the value of supporting and helping them achieve their goals. With puppyhood being such a critical stage of learning and socialization, the Zigzag app provides the tools for pets and their parents to start their relationship the right way.
The app is tailored to meet the real-world demands of busy pet parents who appreciate bite-sized lessons that fit into the course of their everyday lives. The app is also a perfect tool for Professionals to help support their one-to-one and group training sessions.


Jane Robinson,
Chair of APDT UK

Susan Gammage,
Committee Member CAPBT
With more people obtaining puppies, there is a need to provide guardians with current up to date support and training plans that are easily accessible. Knowing that the app has been written and supported by well-respected professionals from the pet dog training and behaviour industry, and has been done with ethical, compassionate, kind, reward-based training plans, makes it an easy choice to collaborate with Zigzag.
One of the great things about the Zigzag app is that they get the opportunity to reach new puppy guardians at a very large scale, before most trainers do. Most trainers will only get to see puppies once the final vaccinations are given around 12 weeks of age. The critical development period for pups starts as early as 7-8 weeks, so getting something as well structured and written as Zigzag, to these puppy guardians right from the start, is really positive. It means these puppies are already getting a headstart, before attending puppy classes at a later stage, and they will already have started to develop some key life skills that will help them build strong foundations.
The Zigzag app also offers guardians access to top professionals via What’s App, email, and freephone, for any questions or issues they may have, which during this critical early phase, can be truly life saving for some of the puppies and families.


Yvonne Mackender,
Owner of COAPE UK
COAPE UK is very pleased to support Zigzag as the programme follows the strong scientific methodologies that put emotions at the heart of everything, and uses only positive reward based methods. This means that we at COAPE UK are fully confident that puppies going through this programme will be getting a very high quality of education.
What we really love about Zigzag is that the programme teaches puppy owners the ‘why’ and not just the ‘what’ and ‘how’, enabling them to better understand their puppies and to help build strong relationships and foundations.
The programme also covers all the key life skills that are required for puppies to learn during this critical time of development, which are often missed by other training programmes who tend to focus more on the obedience and good manners aspect only.
Dionna Newton, Founder of Animal Behaviour Australia

As a behaviourist, who works with clients daily, I find Zigzag a fantastic supportive tool for my clients with puppies and young dogs. I advocate for ‘prevention is better than cure’ and education is key for this. Unfortunately, all too often I help clients who are struggling with their puppies who say, ‘Get a puppy they said, it will be fun they said’. It is! Once you know what you are doing and have help along the way if things don’t go to plan.
I tell all of my clients to get the right advice, from the right sources, educate yourself proactively and never be afraid to ask for help early. That way you save time, money and frustration and CAN build that relationship that you always dreamed of with your dog. The Zigzag app fits this. Then you can say, ‘Get a dog they said. And, they were right’.
My favourite all time quote being ‘He is your most valued friend, your partner, your defender, your dog. You are his life, his love, his leader. He will be yours, faithful and true to the last beat of his heart. You owe it to him to be worthy of such devotion’. Author unknown (but definitely a behaviourist!).

- Understanding: Teaching owners why their pets do what they do and how to talk to them.
- Direction: Spending time with owners and their pets and showing them how to overcome annoying behaviours
- Qualified help in solving problems: Finding the root cause and then how to solve, fix and prevent behaviour problems. Hopefully this is enough – let me know if not.

About The International School for Canine Psychology & Behaviour
The ISCP was founded in 2011 to enable caregivers and those planning to enter into a career in working professionally with dogs to gain an education that is science-based and employs purely reward-based methods.
We offer globally accredited distance learning courses in all aspects of dog behaviour, training, body language, nutrition and handling, and we also offer short courses for caregivers and members of dog rescues, charities and veterinary staff.
The Association of Canine Professionals
The Association of Canine Professionals is the accrediting body for ISCP graduates who achieved a Merit or Distinction for their studies. Its purpose is to set and maintain high standards in the application of learning theory and its use in practice during professional work with dogs and their caregivers. ISCP ACP members gain the title of Alumni and can use our Accredited Canine Professional logo. The ACP is proud to be an organisation member of the UK Dog Behaviour & Training Charter.
Discover more about the ISCP at www.theiscp.com and learn more about The Association of Canine Professionals here
Find an ISCP Practitioner in your area: www.theiscp.com/find-a-local-practitioner
Lisa Tenzin-Dolma, ISCP Founder
The ISCP is delighted to endorse and support the Zigzag app because it corresponds beautifully with our science-based, force-free, reward-based compassionate ethos. Zigzag is unique in three ways: it was written by highly respected behaviourists; it can be used by trainers and behaviourists in tandem with their work with clients; it sets puppies up to learn important life skills that will improve their long-term quality of life and strengthen bonds between caregivers and their puppies as they develop; and it can be used right from the early days, before puppies are old enough to be taken to training and socialization classes.
Many new caregivers find that raising a puppy can be harder work than they anticipated. The immediate in-person 24/7 WhatsApp support offered to users by the Zigzag team of behaviourists and trainers is a boon to puppy caregivers, as the guidance available helps to instill confidence while they go through the step-by-step training programme.