Zigzag Privacy Policy

Effective date: April 1, 2023


This Policy describes the information data collection and use practices for Zigzag Petcare Services Ltd on the places where the policy appears or is provided to you. It does not apply to sites or apps where it does not appear.

Notice at Collection

Information We Collect

We collect various types of information from you, as described below. California law requires us to tell you if we share information for cross-contextual behavioral advertising. Described below by category is the information we may collect and if we share it for cross-contextual behavioral advertising. To learn how to modify your cross-contextual advertising preferences view our Notice of Right to Opt-out of Sale/Sharing.

  • Contact and account information. We may collect your name and address. We may also collect your phone number and email address. We collect information you provide to create an account or profile. In some cases, we may share this information for cross-contextual behavioral advertising.
  • Demographic and interest information. We may collect information that describes your demographic or behavioral characteristics. This includes information about your pet. It may also include your age or favorite products. It may include other lifestyle information.
  • Location information. We may collect information about your location. It may include your city or zip code. In some cases, we may share this information for cross-contextual behavioral advertising.
  • Site usage and device information. We may collect information about the browser you are using when you use our sites. We also look at how long you stay on our sites and what content you view. We may also collect information about your operating system or hardware model. We may also collect IP addresses or device identifiers. We may look at what site you came from, or what site you visit when you leave us. We may also collect your mobile carrier information. In some cases, we may share this information for cross-contextual behavioral advertising.
  • Information you submit. We collect information you share with us either on our platform or on social media. This includes reviews or customer support requests. We may also collect other information you submit or post including on social media sites. We do not use or disclose sensitive personal information, as defined by California law, for inferring characteristics or for purposes other than those permitted by law. We keep personal information as long as it is necessary or relevant for the practices described in this Policy. We also keep information as otherwise required by law.
  • How we use your information

  • We use information to communicate with you.We use information to answer your questions and comments. We also communicate with you about our relationship. This includes providing information about this Policy or our Terms. We also use information for customer service.

  • We use information to improve our products and website. We use information to make our website and products better. We may also use information to personalize your experience with us. This may include saving preferences or settings.

  • We use information for marketing purposes. We provide you with information about new products and special offers or promotions. We might also serve ads. These might be about our products and events. They may also be offers from other brands or affiliates that we think you might find interesting. We may use information to run a sweepstakes or contest. We deliver content to you through various channels. These channels may include email, SMS, and social media platforms.

  • We use information to protect our company and others. We use information to identify fraud. We also use information to secure our websites and systems. We may also use information to protect our customers.

  • If you are in Europe, we process your information for different purposes. Our basis for processing your information is typically to perform a contract. Performance of a contract includes responding to your requests. Where this applies, if you choose not to provide information, we may be unable to perform the contract or respond to your request. We also process information based on consent or for our legitimate purposes.

    We use information for other lawful purposes or as we may disclose to you.

More Information

For more information about our privacy practices, read below for the rest of our privacy policy.

Methods of Collecting Information

We collect information in a variety of ways.

  • We collect information directly from you. For example we collect information when you create an account with us. We also collect information when you use our app or connect with us through social media.

  • We collect information passively. We use tracking tools like browser cookies, pixels, and web beacons. We do this on our websites and in emails that we send to you. We collect information about users over time when you use this website. This includes usage and browser information. We may have third parties collect personal information this way. To learn more about cookies visit the FTC’s Online Tracking page.

  • We get information about you from third parties. Our business partners or affiliates may give us information about you. Social media platforms, market researchers, data aggregators, and third-party apps may also give us information about you. We may also collect information from users of third-party sites who give us access to their profiles. We may collect information from your interactions with our advertisements. We collect browser data and your interactions on third party sites and apps.
  • We Disclose Information to Others

  • We provide information within our family of companies. We may share all categories of information with our affiliates and subsidiaries. This includes future related companies.

  • We disclose information to service providers. We may share all categories of information with external companies who perform services for us. This includes helping us with events and webinars. This also includes companies that help us with fraud detection and website operations. We may also share all categories of information with data analytics vendors or market research companies.

  • We may share information for cross-contextual behavioral advertising. We may share information with third parties in order to provide cross-contextual behavioral advertising. In the Notice at Collection (above) we outlined which categories of information are shared for cross-contextual behavioral advertising.

  • We will transfer information with any successor to all or part of our business. In the event that Zigzag, or its assets are acquired by or merged with another company, we may share all categories of information as part of that transaction. This acquisition or merger may include part of our business or one of our brands. This may occur in the event of bankruptcy.

  • We provide information if we think we have to in order to comply with the law or to protect ourselves.For example, we may share all categories information to respond to a court order or subpoena. We will share information if a government agency or regulatory body requests it. This includes U.S. and non-U.S. law enforcement or regulatory authorities.

  • We share information as permitted by law and for other reasons we may describe to you.
  • Third Party Sites and Content

    We may link to third-party sites or apps. Our sites may also include third party content that collects information. They may collect information using passive tracking tools. We do not control these third parties. This policy does not apply to the privacy practices of these third-party websites or apps. Please read the privacy policies of other websites carefully. We are not responsible for the practices of these third-party sites or apps.

    We Combine Information

    We combine information about you that we have collected offline with information we collect online. We combine information across devices. This includes computers and mobile devices. We combine information about you we get from different sources. This includes combining information we get from another company with information we already have.

    Your Choices and Rights

  • You can opt out of marketing emails. To stop receiving our promotional emails follow the instructions in any promotional email you get from us. If you opt out of marketing emails, you will still get transactional emails. These include emails about your relationship with us or about your account.

  • You can control certain tracking tools. To learn how to manage cookies and other tracking tools used on our sites and apps please click Zigzag Cookie Notice. The Notice of Rights to Opt-Out of Sale/Sharing below also describes how to manage your choices for cross-contextual behavioral advertising. You can learn more by visiting the Federal Trade Commission’s webpage, Online Tracking, and Macromedia’s webpage, Flash Player Settings Manager. These pages also explain how you can manage and delete cookies.

  • Certain residents rights. If you live in California or Virginia, or a state with a similar law, you may have certain additional legal rights. Those rights are listed below, and to take advantage of them, please email us at dataprivacy@zigzag.dog or complete our online request page:

  • Access and Portability. You may request, up to two times each year, that we tell you the personal information that we collect, use, and disclose about you. In response to a verified request, we will provide (1) the categories and specific pieces of personal data that we have collected, (2) the categories of sources from which that data is collected, (3) the business or commercial purpose for collecting it, (4) the categories of third parties with whom we shared that data, and (5) the business or commercial purpose for sharing that data.

  • Delete. You may request that we delete any personal information that we have collected from or about you. Note that there are some reasons we will not be able to fully address your request, such as if We need to complete a transaction for you, to detect and protect against fraudulent and illegal activity, to exercise our rights, to use the data for solely internal purposes, or to comply with a legal obligation.

  • Correction. You may request that we fix or update information you have provided to us.

    We will ask you to give us information you provided when you registered with us to verify your identity. If you are submitting on someone else’s behalf, we may ask for additional verification. This may include providing a signed letter verifying your right to make this request. We will not discriminate against you because you have exercised any of these rights.

  • Notice of Right to Opt-out of Sale/Sharing: Under California law we are required to tell you if we "sell" information including information of Californians under 16. While we do not believe we engage in “selling” information, it is possible that our cross-contextual behavioral advertising activities may be viewed as selling under California law. You can opt out of this activity by setting your preferences in our Cookie & Ad Settings page and following the instructions to turn off cross-contextual behavioral advertising. We do not sell information of Californians under 16. Some browsers or browser extensions also allow you to tell websites not to share your information for cross-contextual behavioral advertising through the “global privacy control” or equivalent signal. We will respond to this kind of signal in a frictionless manner. If you configure this setting on your browser, certain features on our site may not work and you will receive less targeted advertising. To learn how to configure this setting, view here. Selections are browser and device specific.

    Nevada residents rights. We have disclosure obligations in Nevada. We do not exchange Nevada residents’ personal information for money. Nevada residents may opt out of the future sale of their information to a third party by contacting us as described at the end of this policy.

  • These Sites and Apps are not Intended for Children

    The sites and apps where this Policy appears are meant for adults. We do not knowingly collect personal information from children. If you are a parent or legal guardian and think your child has given us information, you can write to us or email us at the addresses provided at the end of this policy. Please mark your inquiries “Parental Information Request.” Parents, you can learn more about how to protect children’s privacy here.

    Security Measures

    We use reasonable security measures as required by law. The Internet is not 100% secure. We cannot promise that your use of our sites and apps will be completely safe. We encourage you to use caution, and not to share or reuse passwords.

    Contact Us and Updates to This Policy

    You can reach us about this policy or our privacy practices at dataprivacy@zigzag.dog or:

    Zigzag (Petcare Services Ltd.), 123 Buckingham Palace Rd, London SW1W 9SH, United Kingdom

    From time to time we may change this policy.We will notify you of any material changes as required by law. We will also post an updated copy on our website. Check here for updates.

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