Our Founders

Lorna Winter

Head of Programme and Co-Founder

  • Diploma in Companion Animal Behaviour
  • Chair of CAPBT
  • Director of the UK Dog Behaviour and Training Charter

Lorna has over 25 years of experience in Marketing and Innovation, 17 of which have been in the petcare space. Lorna is also a fully qualified Dog trainer and Behaviourist (Dip CABT), is currently

Patrick Luke

CEO and Co-Founder

  • INSEAD, Building Digital Partnerships & Ecosystems

We always say Patrick is the ‘brains behind the beast’. He has 15 years of design, brand, strategy & business development experience under his belt. Patrick’s speciality is his endless energy, passion and relentless pursuit

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