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Our Founders

Lorna Winter

Head of Programme and Co-Founder

  • Diploma in Companion Animal Behaviour
  • Chair of CAPBT
  • Director of the UK Dog Behaviour and Training Charter

Lorna has over 25 years of experience in Marketing and Innovation, 17 of which have been in the petcare space. Lorna is also a fully qualified Dog trainer and Behaviourist (Dip CABT), is currently…

Patrick Luke

CEO and Co-Founder

  • INSEAD, Building Digital Partnerships & Ecosystems

We always say Patrick is the ‘brains behind the beast’. He has 15 years of design, brand, strategy & business development experience under his belt. Patrick’s speciality is his endless energy, passion and relentless pursuit…

Have a pup they said.
It will be fun they said.

We go the extra mile for you. That's why people say this:

5/5

Excellent app for new puppy owners

“It takes you through training step by step plus you can join the community of others owners where you can share ideas and advice. 5 star”
– Sian Davies 🇬🇧 (in Google Playstore)
5/5

INCREDIBLE for Humans and Puppies!

“I downloaded this app whilst trying out different apps and none came anywhere near close to the level of support I received with ZigZag! The WhatsApp service has been a godsend with our new puppy and I can’t even imagine having survived the first few days without it! If you want a stress free puppy experience, get this downloaded! Worth every single penny!”
– Marta Biscotto 🇬🇧 (via App Store)
5/5

Excellent. This app is very helpful.

“It covers everything you need when in the storm that is new puppy land!! It helps you to understand and gives you a path to follow. The coaching support is excellent and super speedy. Don’t know what I would have done without it.”
– Started 🇬🇧 (via App Store)

Let's embark on your journey to pup happiness.

Download the app now

Your journey to pup happiness.

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Zigzag Puppy Coach

#1 Puppy Training App

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