Head of Programme and Co-Founder
- Diploma in Companion Animal Behaviour
- Chair of CAPBT
- Director of the UK Dog Behaviour and Training Charter
Lorna has over 25 years of experience in Marketing and Innovation, 17 of which have been in the petcare space. Lorna is also a fully qualified Dog trainer and Behaviourist (Dip CABT), is currently… chair of CAPBT and is a Director of the UK Dog Behaviour and Training Charter. In the team, Lorna is known as the ‘Dog Guru’ and her speciality is the incredible drive that she has to improve the welfare of all animals, but she focuses this on dogs for us at Zigzag (she’s also a crazy hedgehog lady but don’t tell anyone!). Lorna lives with her utterly adorable rescue dog ‘Alvin’ – oh and her husband John.
CEO and Co-Founder
- INSEAD, Building Digital Partnerships & Ecosystems
We always say Patrick is the ‘brains behind the beast’. He has 15 years of design, brand, strategy & business development experience under his belt. Patrick’s speciality is his endless energy, passion and relentless pursuit… of excellence in user & brand experience. He’s also pretty good at being a family man with 3 young girls under his belt to date… scuppering his dreams of puppy ownership in the near future. But as an avid dog lover since childhood, the time will come!